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Open call for participation in the project- based education program “How to create successful and effective campaigns” Guide to creating positive narratives and effective communication strategies

We invite you to be part of the educational program on “How to create successful and effective campaigns – a guide to creating positive narratives and effective communication strategies” which will be held online, on the Cisco WebEx platform, from 20 January to 3 February 2021.

3 sessions are planned on the following dates: 20 January, 27 January and 3 February starting from 16.00 to 18.00.

The idea behind this program is to lay the groundwork for accepting and using the positive narrative as a general and predominant approach in communicating with target groups. Through positive communication, to inspire wider community engagement on many social issues and to lay the groundwork for a resilient democratic society that will not be seriously affected by disinformation.

During the program, participants will be encouraged to design their own realistic campaigns based on positive narratives. The best idea will receive funds for implementation.

 

Who is this training for?

The biggest benefits of this program will have the civil society organizations, especially the organizations that work with marginalized groups, as well as civil society activists who need more structured, strategic thinking when creating campaigns and activities.

The trainer is ANA ANDREEVA, communication expert with 20 years of experience in the areas of integrated strategic communications and planning, brand development and positioning, brand management, campaign and event management, public relations and media. She is currently the Communications Coordinator at the Foundation Open Society – Macedonia and is responsible for the development and implementation of the Foundation’s communication strategy, the development and implementation of campaigns, the creation of content for FOSM communication channels and for public relations and media.

The working language of the program is Macedonian.

For more information related to the program click on this link.