The questionnaire consisted of 24 questions placed on a Likert scale, where students expressed to what extent they agree or disagree with the provided statement and responded to several statistically relevant questions.

Thus, the statistically relevant questions provided the following results:

  • 46.1% of the respondents from the State University in Tetovo, 29.22% from the University of Tourism and Management in Skopje, 17.53% from the FON University in Skopje and 7.14% from the European University in Skopje.
  • 86% of the participants were aged under 25, 10% were under 34 years of age and the remaining 4% did not respond to this question. According to the gender representation, 56% of the participants were male, and 41% female.
  • Of those who answered the question about their nationality, 47% declared themselves as Macedonians, 45% as Albanians, and a total of 4% were participants who declared themselves as Turks, Bosniaks, Serbs, Montenegrins, etc.
  • Most of the respondents are from Skopje and Tetovo, but there are also citizens of Gostivar, Prilep, Debar, Kicevo etc.

The rest of the questionnaire provided specifics related to the views of students on the use of the internet and social media, their online privacy, how they use the social media and what they usually share, what they think about the censorship of social media etc.

Thus, most of the respondents, i.e. 87.66% have profiles on social networks, indicating that social networks are part of the everyday life of young people. Additionally, 70% responded that they do not follow the trends, and are not creating new profiles as new social networks emerge.

65.6% of the respondents said that they obtain more information through the social media rather than through the traditional media, whereas 77.3% of the participants said that they check to see what’s happening on the social media at least once a day.

As for the privacy issues, 55% of the respondents agree with the statement that when visiting a website, it is important that it has a privacy policy. However, 27% of the respondents do not read the information on the use of their personal data before opening a new online account.

63% have Facebook friends they do not know in real life and it’s an interesting fact that 34% constantly publish photographs of moments with their friends and tag their friends, and 51% share their personal thoughts via Facebook or Twitter.

A significant percentage of respondents, 70% agree that social media are useful in their everyday life.

Read the full report for more information on whether students care about their privacy, what they are revealing on the social media, what they think about the promotion opportunities, the opportunity for career development, the censorship in these media, as well as the conclusions and recommendations of the researchers.