This policy document builds on the findings of an in-depth study on paid political advertising during the 2024 parliamentary elections.[1] It aims to identify sustainable and realistic, long-term solutions to improve the system of political financing in the country. And, whilst we have focused on the use of indirect state funding through media – inclusive of broadcasters, print media and internet portals – we also address weaknesses in the system more generally. The in-depth study noted three primary problems with the system of campaign financing. These are:
- The formula for the disbursement of state funds is not proportional and benefits the larger and more established parties to an outsize degree.
- There is a problem with the enforceability of the rules, particularly a lack of oversight over specific elements of electoral activity (namely internet portals).
- The system is transparent in theory but not in practice, it is hard to access the data which would better allow for oversight by investigative journalists and interested citizens.
The below analysis expands on the logic surrounding these recommendations, and outlines solutions that will likely require legislative changes. It also makes wider suggestions for reform of the political finance system, as well as incorporating recommendations around gender targeted party funding and funding aimed at improving social inclusion. This is following on from two further policy briefs[2] which have specifically addressed these issues.
This product is prepared within the Project “Money, Media, and Elections in North Macedonia” funded by the UK Government with the support of the British Embassy Skopje. The content of this publication does not necessarily reflect the position or the opinions of the UK Government
