MAIN GOAL OF THE PROJECT:
Combating ethnicity-based disinformation and foster informed public discourse during the pre-election campaign and local elections in North Macedonia through monitoring ethnicity-based disinformation narratives on social media. The project also aims to develop and disseminate original counter-narrative content that effectively addresses disinformation and resonates with young audiences.
EXPECTED RESULTS:
– Increased understanding of ethnicity-based disinformation trends on social media.
– Availability of effective counter-narrative content towards enhanced public awareness of disinformation.
PROJECT ACTIVITIES:
– Developing methodology and establishing a monitoring system
– Monitoring of ethnicity-based disinformation on popular social media among youth (Facebook, Instagram, TikTok, YouTube)
– Develop counter-narrative in-depth stories
– Develop and disseminate multimedia content
IMPEMENTATION PERIOD: June 2, 2025 – December 2, 2025
DONOR: CFI Media Development
