The need to follow the latest trends in the media sphere is an inevitable part of the work of many organizations and experts. Whether the media in focus is traditional or digital, they play an important role in society. Therefore, NGOs and activists need to reap the benefits of effective, strategic, and purposeful public communication. However, monitoring the work in the media space, and effective communication is not enough. Recognizing misinformation, hate speech, and related malicious presence in the media sphere (including social media) has become a necessary skill for all citizens. Developing critical thinking in a general sense, but especially when it comes to critical analysis of presented media content, is one of the most important and sought-after skills in recent years.